Back

The science of engagement

Date of publication: May 19, 2016

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

Abstract:

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for marketers. Combining traditional methods with neuro-science techniques, the research evaluates the effectiveness of user engagement implicitly and explicitly with various forms of content-led (native) marketing campaigns. We'll share best practices to demonstrate that.

Sally Wu

Author

This is a long description of some author details.

Patrick Fagan

Author

This is a long description of some author details.

Andrew Tenzer

Author

This is a long description of some author details.

Research Papers

Build, measure, learn

Catalogue: Congress 2017: Visionary

Authors: Patrick Fagan, Sally Wu

 

September 4, 2017

×

Citation

Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/build-measure-learn


Research Papers

Tuning into TV Ads

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Joe Wheller, Winnie Yeung, Vuong Manh Giang, Alastair Gordon

Company: Cimigo

April 7, 2013

×

Citation

Wheller, Yeung, Giang and Gordon (2013a, April 07). Tuning into TV Ads. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/tuning-into-tv-ads


Research Papers

'Power of laughter'

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier

Company: GfK

September 10, 2014

×

Citation

Kurz, McIlvenna, Lamaison and Guerrier (2014a, September 10). 'Power of laughter'. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/-power-of-laughter-


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Wu, Fagan and Tenzer (2016a, May 19). The science of engagement. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/-power-of-laughter-