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Research reports

Project Carnation

The principal objectives of this research were to assess the associations of three selected names for a range of male toiletry products and particularly sprayhairdressing, the names being presented on selected pack designs for spray hairdressing. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project Carnation . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/project-carnation--9903


Research reports

Project George Commercial

Beechams Products Ltd. has developed a new moist tissue product. The product is to be test-marketed on Border Television beginning in May 1971. McCann-Erickson has produced a commercial for the product. The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project George Commercial. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/project-george-commercial


Research reports

Qualitative research on soft furniture for Gee Advertising Ltd.

This research was designed to investigate consumer attitudes and buying behaviour vis a vis soft furniture, and particularly to investigate consumer reactions to, and expectations of the concept of, foam furniture. More specifically, the objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on soft furniture for Gee Advertising Ltd.. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-soft-furniture-for-gee-advertising-ltd-


Research reports

Research on fruit gum advertising in comics

Garland Compton has developed a series of comic strip advertisements for inclusion in children's comics as an extension of the 'Four Minute Smile' television campaign. The series concerns the adventures of Sir Lastalot, a knight of the Rowntrees...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Research on fruit gum advertising in comics . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/research-on-fruit-gum-advertising-in-comics-


Research reports

Report on further qualitative research on a commercial for Mint Cracknell

Rowntree Mackintosh has produced a new confectionery product, Mint Cracknell, to be marketed under the Mackintosh brand name. The product has been on test market for some time and has used a television commercial which was prepared by Ogilvy Mather....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Report on further qualitative research on a commercial for Mint Cracknell. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-a-commercial-for-mint-cracknell


Research reports

Qualitative research on project 525

Project 525 includes a number of pf Large Whiff extensions under the Manikin House name. Three specific concepts were examined in this research: Manikin Slims, Mild Blend Manikin Slims, and Long Johns. The objectives of the research were to evaluate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Qualitative research on project 525. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-525


Research reports

Veno's honey & lemon commercial research

Veno's Honey and Lemon was launched into Border TV area on 1st January 1970 and following a successful sales pattern and favourable consumers research findings were launched nationally at the beginning of the 1970/71 winter. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Veno's honey & lemon commercial research . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/veno-s-honey-lemon-commercial-research-


Research reports

Summary report on qualitative research on Mac throat lozenges commercial

The objectives of the research reported here were to assess consumer reaction to the new Mac Throat Lozenges commercial, particularly its ability to communicate the brand name of the product. A short advertising check was made on the Mac Throat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Summary report on qualitative research on Mac throat lozenges commercial. ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/summary-report-on-qualitative-research-on-mac-throat-lozenges-commercial


Research papers

An outline of below-the-line

The purpose of the seminar is to advance thinking upon the research evaluation of 'below-the-line' expenditures. For while in respect of normal media advertising there is internationally a wide area of general understanding about techniques,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Knecht
May 19, 1971
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Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved October 17, 2025, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-