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An outline of below-the-line

Date of publication: May 19, 1971

Catalogue: Seminar 1971: Below-The-Line Activities

Author: John Knecht

Abstract:

The purpose of the seminar is to advance thinking upon the research evaluation of 'below-the-line' expenditures. For while in respect of normal media advertising there is internationally a wide area of general understanding about techniques, terminology and indeed objectives , for 'below-the-line' there is no such common understanding even within countries.

John Knecht

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Research Papers

Below-the-line promotion

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Martin Christopher

 

June 15, 1971

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Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/below-the-line-promotion


Research Papers

"Below-the-line" and "sponsoring"

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Willem G. Gussekloo

 

November 6, 1985

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Citation

Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/-below-the-line-and-sponsoring-


Research Papers

The contribution of research to the planning, budgeting and evaluation of below-the-line activity

Catalogue: Seminar 1971: Below-The-Line Activities

Author: David Lowe-Watson

Company: ESSO

June 15, 1971

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Citation

Lowe-Watson, D. (1971a, June 15). The contribution of research to the planning, budgeting and evaluation of below-the-line activity . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-the-planning-budgeting-and-evaluation-of-below-the-line-activity-


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Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-contribution-of-research-to-the-planning-budgeting-and-evaluation-of-below-the-line-activity-