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Videos

How cool brands stay hot in CEE

Joeri Van den Bergh, Author of How Cool Brands Stay Hot. Branding to Generation Y (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Joeri Van den Bergh
June 15, 2012
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Citation

Van den Bergh, J. (2012a, June 15). How cool brands stay hot in CEE. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/how-cool-brands-stay-hot-in-cee


Videos

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012
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Citation

Leger and Bourque (2012a, June 15). What if the world could vote in the US election?. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/what-if-the-world-could-vote-in-the-us-election-


Videos

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
June 15, 2010
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Citation

Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572


Videos

The Kepler Polymath Salon: Awaken Your Curiosity

Step into a modern-day salon inspired by history?s great polymaths. This highly interactive session blends AI-powered avatars, collaborative exercises, and creative challenges to explore how curiosity, creativity, and interdisciplinary thinking can...

Catalogue: Congress 2025
Authors: David Smith, Adam Riley
Companies: DVL Smith Consulting, Polymathmind.ai
January 1, 1970
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Citation

Smith and Riley (1970a, January 01). The Kepler Polymath Salon: Awaken Your Curiosity. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/the-kepler-polymath-salon-awaken-your-curiosity


Videos
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Citation

(1970a, January 01). Young Esomar Society Panel Discussion. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/young-esomar-society-panel-discussion


Videos

Beyond Humans: Marketing to the Agents Among Us

Artificial Intelligence is no longer just analysing human behaviour ? it is beginning to act on our behalf. In this talk, Eleanor ?Nell? Watson explores how agentic AI can be harnessed for market research and personalised marketing in surprising...

Catalogue: Congress 2025
Author: Nell Watson
January 1, 1970
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Citation

Watson, N. (1970a, January 01). Beyond Humans: Marketing to the Agents Among Us. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/beyond-humans-marketing-to-the-agents-among-us


Videos
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Citation

(1970a, January 01). Congress 2022 Introduction by Committee Chair. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/congress-2022-introduction-by-committee-chair


Videos

Creativity for thrival

Change isn?t coming. It?s already here. And it?s only speeding up. In this fast-paced, inspiring session, you?ll zoom out to see where we fit on the Cosmic Calendar, then zoom in to discover how creativity can become your ultimate ?thrival skill.?...

Catalogue: Congress 2025
Author: Rich Armstrong
January 1, 1970
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Citation

Armstrong, R. (1970a, January 01). Creativity for thrival. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/creativity-for-thrival


Videos

Drawing Attention

Learn the hidden design principles that steer attention. See the skills that have been passed down from the traditional art masters and show participants how to apply those principles before testing, to craft better hypotheses, briefs, and...

Catalogue: Congress 2025
Author: Brandon Heim
Company: ESOMAR
January 1, 1970
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Citation

Heim, B. (1970a, January 01). Drawing Attention. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/drawing-attention