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Videos

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary
Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones
Company: VoxPopMe Ltd
November 27, 2017
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Citation

Brien, Macko, Higgins and Jones (2017a, November 27). Math and magic. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/math-and-magic-9190


Videos

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
November 27, 2017
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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, November 27). The four moments of experience. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/the-four-moments-of-experience-9197


Videos

Behind the automation curtain

Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do and what not to do all in the name of making your automation journey smoother...

Catalogue: Congress 2017: Visionary
Authors: Christian Dubreuil, Roddy Knowles
November 27, 2017
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Citation

Dubreuil and Knowles (2017a, November 27). Behind the automation curtain. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/behind-the-automation-curtain


Videos

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary
Author: Ritanbara Mundrey
November 27, 2017
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Citation

Mundrey, R. (2017a, November 27). It takes many notes to make a symphony. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/-it-takes-many-notes-to-make-a-symphony-9171


Videos

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
November 27, 2017
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Citation

Huisman and Huisman (2017a, November 27). 2027, make your dream come true. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/2027-make-your-dream-come-true-9172


Videos

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary
Author: Paul Twite
November 27, 2017
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Citation

Twite, P. (2017a, November 27). Machine learning, digital tracking, and going beyond survey questions to get answers. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/machine-learning-digital-tracking-and-going-beyond-survey-questions-to-get-answers


Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Videos

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary
Authors: Carlos Fonseca, Adam Riley, David Smith
Company: DVL Smith Ltd
November 27, 2017
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Citation

Fonseca, Riley and Smith (2017a, November 27). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/are-you-insured-scarlett-i-can-t-think-about-that-right-now-i-ll-think-about-that-tomorrow--9174


Videos

Do you believe in what only a few people say?

Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.

Catalogue: Congress 2017: Visionary
Author: Karolina Tutaj
November 27, 2017
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Citation

Tutaj, K. (2017a, November 27). Do you believe in what only a few people say?. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/do-you-believe-in-what-only-a-few-people-say-