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Videos

THE 'X' OF XCARET

Through a semiotic and ethnographic study, Grupo Xcaret transforms the letter "X" into a narrative that embodies Mexican heritage while modernizing its brand image. This exploration links Xcaret's symbolic power with its diverse offerings,...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). THE 'X' OF XCARET . ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/the-x-of-xcaret-


Videos

DOES INCLUSIVITY SELL?

Unilever and Gentedemente explore inclusivity?s financial impact, analyzing if diverse representation can drive brand loyalty and profitability. This study examines how purpose-driven connections in branding resonate with LATAM?s varied demographics...

Catalogue: LATAM 2025
Author:
Companies: Gentedemente, Unilever
April 23, 2025
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Citation

(2025a, April 23). DOES INCLUSIVITY SELL?. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/does-inclusivity-sell--12769


Videos

TRANSFORMING INNOVATION IN LATAM

Ipsos combines AI and human insights to drive LATAM innovation, creating a balanced framework that uses predictive modeling alongside real-time analysis. This approach enables brands to accelerate growth and make informed, strategic decisions that...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). TRANSFORMING INNOVATION IN LATAM . ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/transforming-innovation-in-latam-


Videos

UNLOCKING CONSUMER BEHAVIOR IN LATAM

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more...

Catalogue: LATAM 2025
Author:
Company: The Coca-Cola Company
April 23, 2025
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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behavior-in-latam


Videos

NEURO - AI 2.0 UNIVLOCAL

Catalogue: LATAM 2025
Author:
Company: MindMetriks
April 23, 2025
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Citation

(2025a, April 23). NEURO - AI 2.0 UNIVLOCAL. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/neuro---ai-2-0-univlocal


Videos
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Citation

Marquis and Cilley (2025a, April 23). FOOD TRENDS: IMPACT OF THE LABELING LAW. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/food-trends-impact-of-the-labeling-law


Videos

LET'S CLICK TAKEAWAYS

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). LET'S CLICK TAKEAWAYS. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/let-s-click-takeaways


Research papers

INSIGHTS DRIVING SUSTAINABLE CHANGE

Join us for a special live recording of Talking Insights, featuring Brennda and Leila, winners of the RGT Prize and participants in ESOMAR?s Climate Community Circles. Their project, HidroRed: Tejiendo redes por el agua, explores the water access...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). INSIGHTS DRIVING SUSTAINABLE CHANGE. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/insights-driving-sustainable-change
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Citation

(2025a, April 22). Powerful Insights, Owned Ecosystem. ANA - ESOMAR. Retrieved June 15, 2025, from


https://ana.esomar.org/documents/powerful-insights-owned-ecosystem