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Research papers

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
Companies: Ricola, Human8
January 1, 1970
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Citation

Verhaeghe, Troch, Misse and Van der Hart (1970a, January 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation-


Research papers

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024
Authors: Ajay Bangia, Rollo McIntyre, Jim Legg
Company: IPSOS
January 1, 1970
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Citation

Bangia, McIntyre and Legg (1970a, January 01). Empathy or Emptiness. ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/empathy-or-emptiness


Research papers

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
Companies: Puratos, IPSOS, University of Savoie Mont Blanc
January 1, 1970
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Citation

Bado, Hubert and Vuillon (1970a, January 01). Semantic Frontiers . ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/semantic-frontiers-


Videos
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Citation

(1970a, January 01). Opening Keynote Jeremy Gutsche. ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/opening-keynote-jeremy-gutsche

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org


Research papers

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
Companies: Canadian Museum for Human Rights, Research Strategy Group, Humanity
January 1, 1970
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Citation

Knowles, Hughes and Harrison (1970a, January 01). Empowering People Within Canada to Engage in Human Rights. ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/empowering-people-within-canada-to-engage-in-human-rights


Research papers

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
Companies: Decision Architects, DVL Smith Consulting
January 1, 1970
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Citation

Smith and Riley (1970a, January 01). The Human AI Symbiosis. ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/the-human-ai-symbiosis

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org