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Videos

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Himanshu Jha
June 15, 2015
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Citation

Jha, H. (2015a, June 15). Emerging trends in the use of Big Data in research. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/emerging-trends-in-the-use-of-big-data-in-research


Videos

A conversation with Jordan Casey

Following his inspirational keynote presentation last year, entrepreneur Jordan Casey, returns to the Congress to reveal what he's been up to and what's changed now that he's turned 15.

Catalogue: Congress 2015: Revelations
Authors: Jordon Casey, Niels Schillewaert
June 15, 2015
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Citation

Casey and Schillewaert (2015a, June 15). A conversation with Jordan Casey. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/a-conversation-with-jordan-casey


Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth


Videos
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Citation

Broadbent, G. C. (2015a, June 15). Can you be the difference? . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/can-you-be-the-difference-


Videos

Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Fiona McNae
June 15, 2015
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Citation

McNae, F. (2015a, June 15). Sensory semiotics. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/sensory-semiotics


Videos

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler, Phong Huynh
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Rossini, Chan, Ashok, Koehler and Huynh (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/spreading-a-common-tongue


Videos

When democracy fails to deliver

Two of the world's leading democracy watchers have adopted different approaches to explore whether democracy delivers what it is supposed to deliver. The Freedom House approaches this problem by looking at two objective criteria: Political Rights in...

Catalogue: Congress 2015: Revelations
Authors: Ijaz Shafi Gilani, Jean-Marc Leger
June 15, 2015
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Citation

Shafi Gilani and Leger (2015a, June 15). When democracy fails to deliver. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/when-democracy-fails-to-deliver


Videos

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
June 15, 2015
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Citation

Hickey, Bramley and Skouras (2015a, June 15). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall


Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: Congress 2015: Revelations
Author: Samantha Bond
Company: Northstar Research
June 15, 2015
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Citation

Bond, S. (2015a, June 15). The new rules of attraction. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-new-rules-of-attraction