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Research papers
Qualitative elements in computer-based quantitative conjunctural construction prognoses
All over the world is different from other industrial sectors; there are incomparably more difficulties to surpass: production takes place (in most cases) in the open air. Unexpected factors like weather and soil conditions have an enormous...
Catalogue: Papers 1982: Social Research And Prediction
Author: Hermann Lebeda
June 15, 1982
Research papers
Qualitative market segmentation with panels
In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Joachim G. Baum, W. Twargawa
Company: GfK
June 15, 1982
Research papers
The everyday-life-approach as a new research perspective in opinion and marketing research
The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
Research papers
Panels
Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and -...
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Heinrich Pemsel, John Parfitt
June 15, 1982
Research papers
Summary of the closing remarks at the seminar
Closing remarks to the EFMA/ESOMAR Seminar 1982.
Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Freddy Kelders
June 15, 1982
Research papers
Scanning data for improved retail marketing
The paper examines the various possibilities of using scanning data to improve the marketing of retailers. As a start, the method, the benefits and the status of scanning are described. Retail marketing encounters a number of general and special...
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Egon Huppert
Company: Nielsen
June 15, 1982
Research papers
