Resources Library by ANA

Measuring change

It could be argued that market and media research have already reached a high level of sophistication. That the consumer classification systems we have evolved over the past years keep the information we need flowing smoothly and effectively. So why...

Catalogue: Seminar 1982: Classifying Consumers

Author: Charles C. Dawson

June 15, 1982

Techniques for targeting television advertising to product users

The belief in the potential for direct targeting of television advertising has grown out of five years' experience conducting fourteen Commercial Recognition Studies. In total, one hundred and five housewife- targeted commercials, forty five...

Catalogue: Seminar 1982: Improving Media Research

Authors: Sue Stoessl, Suzanne Hatley

June 15, 1982

The balance of power in a marketing channel

The nature of a relationship between a manufacturer and retailer, the extent to which it is either harmonious or discordant, largely depends on the power held by each party and the way this power is used. Power relationships also have a direct...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Angela M. Rushton

June 15, 1982

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research

Author: Jürgen Pfifferling

June 15, 1982

Perspectives of the building society market

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

The influence of poster size on recognition scores

Due to the fact that advertising for tobacco goods was banned from Austrian TV, the Austrian Tobacco Company (Osterreichische Tabakregie) was forced to carry out its advertising campaigns predominantly by posters. This study is a result of...

Catalogue: Seminar 1982: Improving Media Research

Author: Hubert Kucera

Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH

June 15, 1982

Changing economic conditions in turbulent times

The evaluation of price expectations in consumer sentiment surveys is rather ambiguous. Time series in price expectations and time to buy from our continuous research in this field show that as long as prices can go up and can come down, people will...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Wim J. de Jonge

Company: NIPO

June 15, 1982

Changing public attitudes towards noise abatement and non-smoking

In the course of the past decade, the Dutch government has come to play an increasingly active role with respect to changing attitudes of the Dutch public-at-large. The initiatives for attitude-influencing campaigns came from Ministries and from...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Frits Spangenberg

June 15, 1982

How to overcome the recession?

In this contribution we investigate the dynamics in the population of enterprises. Enterprises are established or taken over, expand or suffer cut-backs. The result of the development of all these individual firms is the economic change which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Dirk Huisman

Company: SKIM

June 15, 1982