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Research papers

Determining optimum pricing in closed universe prediction panels

The examples in this paper are drawn from one example of 'closed universe panels' ie. Sharescale Panels, which are set up on an ad hoc basis to measure particular product fields, usually to test the effect that a new brand might have in that field....

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: John Parfitt
June 15, 1982
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Citation

Parfitt, J. (1982a, June 15). Determining optimum pricing in closed universe prediction panels. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/determining-optimum-pricing-in-closed-universe-prediction-panels


Research papers

Using long-term studies in marketing planning

According to Kotler planning means "to decide at the present time what needs to be done in the future." Marketing planning forms part of the overall planning of an enterprise. The marketing-mix being a combination of various kinds of marketing...

Catalogue: Papers 1982: Social Research And Prediction
Author: Walter Tacke
June 15, 1982
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Citation

Tacke, W. (1982a, June 15). Using long-term studies in marketing planning. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/using-long-term-studies-in-marketing-planning


Research papers

A climate of doom

Intrigued by many references to a possible climate of doom in the Netherlands and a lack of social research related to this subject, the Nederlandse Stichting voor Statistiek (NSS) undertook a study of this phenomenon. Based upon the research it was...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Arnold de Vos
June 15, 1982
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Citation

de Vos, A. (1982a, June 15). A climate of doom. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/a-climate-of-doom


Research papers

The consumer and the policy-maker

The first study discussed was undertaken by Consumers' Association (CA) on behalf of the Environment and Consumer Protection Service of the EEC. This was essentially a small-scale methodological exercise, CA's brief being to recommend to the EEC a...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Michael Warren, David Yelding, Antony Keith
June 15, 1982
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Citation

Warren, Yelding and Keith (1982a, June 15). The consumer and the policy-maker. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-consumer-and-the-policy-maker


Research papers

Not born yesterday

The subject of this paper is the application of research in the child and youth markets as a speciality within the sphere of marketing research as a whole. The main thrust of the paper concerns the application of one particular discipline - in this...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: David Cocks
June 15, 1982
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Citation

Cocks, D. (1982a, June 15). Not born yesterday. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/not-born-yesterday


Research papers

Alternative behaviour in the Federal Republic of Germany Potential and trends

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ortrun Venth
June 15, 1982
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Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/alternative-behaviour-in-the-federal-republic-of-germany-potential-and-trends


Research papers

Consumers' distribution work in turbulent time

The shopping habits of Finnish households were studied for the first time extensively in 1975. Since then there have been changes in the structure of the retail trade, and the consumers' social and economic environment has also changed in many...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Uolevi Lehtinen, Ilkka Leind
June 15, 1982
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Citation

Lehtinen and Leind (1982a, June 15). Consumers' distribution work in turbulent time. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/consumers-distribution-work-in-turbulent-time


Research papers

Measurement of retail sales beyond the normal packaged grocery products

The paper describes an attempt to measure retail sales beyond the usual measurement of branded packaged groceries. It explains why the attempt should be made, especially by an independent television contractor; it examines the method used to obtain...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Hugh Johnson
June 15, 1982
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Citation

Johnson, H. (1982a, June 15). Measurement of retail sales beyond the normal packaged grocery products. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/measurement-of-retail-sales-beyond-the-normal-packaged-grocery-products


Research papers

Social research revisited

Here in Amsterdam, were prediction is the main theme, the possibilities and the limits of forecasting have been presented in relation to changes in social values, with specific emphasis on the ways and means in which policy makers can use the range...

Catalogue: Papers 1982: Social Research And Prediction
Author: Gabriele Morello
June 15, 1982
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Citation

Morello, G. (1982a, June 15). Social research revisited. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/social-research-revisited