Resources Library by ANA

A consumer segmentation using a standardised technology

The technology we are going to describe has been developed as a composite procedure, which retains flexibility, whilst solving the problems of interlocking complex interviewing and analysis systems. We have named this composite system, The Consumer...

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Geoffrey M. Bickers, Gordon Haymes

June 15, 1972

The SOFRES 10,000

Consumer panels have by this time become a relatively classical device for investigating buying habits in the field of mass-consumption goods: it occurred to us that a rather different type of panel could be devised with a view to checking on sales...

Catalogue: Seminar 1972: Panels

Author: Y. Lambert

Company: KANTAR TNS Malaysia

June 15, 1972

Report on qualitative research on Mint Cracknel

The objectives of this research were to examineconsumer reactions to the two new sizes and toestablish which of the new shapes were moreappropriate to consumer usage and attitudes towardsMint Cracknell. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 10, 1972

Report on qualitative research on chewing gum

The objectives of the research reported here were:A. To examine general attitudes to chewing gum withreference to: patterns of purchase and eating;perceived differences between tablet and strip gum;role of chewing gum in sweet eating, brand...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 9, 1972

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 9, 1972

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 8, 1972

Qualitative research on the Bissel hand sweeper

Bissell has developed a small hand sweeper which isdesigned as a "crumb brush" type of product. Exploratory research was undertaken to assess thelikely appeal of the product and its perceived usage. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 3, 1972

Super C and presentation packs

The research is intended torepresent the potential market for Super-C brands (Young, Southern, ABCl)and at the same time to permit detailed scrutiny of the existing SpecialFilter and competitive King Size brand franchises.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 3, 1972

Qualitative research on the curry market

The research reported here was carried out to examine theattitudes towards and use of curry powder and pre-prepared curries with the general objectives of:1) Drawing up a consumer model of the market,suggesting a segmentation which could be...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 6, 1972