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A consumer segmentation using a standardised technology

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Geoffrey M. Bickers, Gordon Haymes

Abstract:

The technology we are going to describe has been developed as a composite procedure, which retains flexibility, whilst solving the problems of interlocking complex interviewing and analysis systems. We have named this composite system, The Consumer Oriented Grid Group Interview (COGGI) technique. We present it here as a relatively cheap and fast method of obtaining marketing strategies based on a type of consumer segmentation.

Geoffrey M. Bickers

Author

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Gordon Haymes

Author

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Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-method-for-market-segmentation-using-continuous-datasets