Back

A consumer segmentation using a standardised technology

Date of publication: June 15, 1972

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Geoffrey M. Bickers, Gordon Haymes

Abstract:

The technology we are going to describe has been developed as a composite procedure, which retains flexibility, whilst solving the problems of interlocking complex interviewing and analysis systems. We have named this composite system, The Consumer Oriented Grid Group Interview (COGGI) technique. We present it here as a relatively cheap and fast method of obtaining marketing strategies based on a type of consumer segmentation.

Geoffrey M. Bickers

Author

This is a long description of some author details.

Gordon Haymes

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Segmentation of adolescents using a multimedia study

Catalogue: Latin America 2001

Authors: Alicia de la Macorra, Iván Castro

 

May 1, 2001

×

Citation

de la Macorra and Castro (2001a, May 01). Segmentation of adolescents using a multimedia study. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/segmentation-of-adolescents-using-a-multimedia-study


Research Papers

Using physicians to provide a patient needs-based segmentation

Catalogue: ESOMAR Global Healthcare Conference 2003

Author: Kelly Sterk

 

February 23, 2003

×

Citation

Sterk, K. (2003a, February 23). Using physicians to provide a patient needs-based segmentation . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-physicians-to-provide-a-patient-needs-based-segmentation-


Research Papers

Segmenting by consumer responses to a change in a marketing stimulus

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Henry Assael, A. Marvin Jr.

 

August 1, 1975

×

Citation

Assael and Marvin Jr. (1975a, August 01). Segmenting by consumer responses to a change in a marketing stimulus. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/segmenting-by-consumer-responses-to-a-change-in-a-marketing-stimulus


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/segmenting-by-consumer-responses-to-a-change-in-a-marketing-stimulus