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Research papers
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In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe.BAMM carried out research in 4 key markets, employing a combination...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ed Garey, James Johnstone
Company: BAMM Ltd.
November 18, 2015
Research papers
Project 72
The demographics of the Las Vegas visitor are rapidly changing. The new Vegas has wide appeal to the Millennial market, who do not exhibit the same in-situ behaviour as other segments. With 8 resident shows in Vegas, there's lots of interest at...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Daniel Berkal, Axel Bedikyan, Elana Gorbatyuk
November 18, 2015
Research papers
Makers revolutionise making
Based on ethnological research within the Berlin DIY scene, this study aims to throw light on the contemporary maker sub-culture. The trend of making has an impact on consumer culture: starting as a critical counter-project, the idea transforms and...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ayobamidele Gnädig, Maria Wronka, Dominic Eberhardt
November 18, 2015
Research papers
The future fan
A colourful and thought provoking study on why people become fans, and the social and cultural currency to be gained from fandom, 'The Future Fan' project maps three stages in the evolution of the music fan. From niche interest treated with suspicion...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Gemma Proctor, Andy Crysell
Company: Twitter
November 18, 2015
Research papers
Is technology eating qualitative research?
This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ellen Baron, Ben White
Company: Ruby Cha Cha
November 18, 2015
Research papers
The Danone activation studio
More than ever, demonstrating impact is the name of the game for professional marketing services agencies. Together with Danone Benelux, we took on the challenge to crack the code of how we can trigger meaningful actions across the organisation, to...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Annemiek Temming, Tom De Ruyck
Company: InSites Consulting
November 18, 2015
Research papers
When insights from pain and adversity can lead to positive transformation
In this paper, we will explore the application of the framework of post-traumatic growth, to develop insights and support concepts for people suffering from chronic pain. We will share general principles about situations when adversity and pain can...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Takashi Takenoshita, Vivek Banerji
Companies: Insight Dojo, Shionogi
November 18, 2015
Research papers
