Resources Library by ANA

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

Efficiency analysis of a sales force

The purpose of this paper is to describe a method whereby the problem of salesforce efficiency can be solved. We have discovered how to deduce simple rules from available quantitative data and how the application of these rules can lead to a coherent...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Didier Truchot

August 1, 1975

Long term energy scarcities and building specifications

The Dutch government has to issue: A. Stringent requirements concerning heat and insulation in new buildings; B. A system of subsidies for improving heat insulation in existing dwellings and other buildings. Previously, when energy was both abundant...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Theo Hess

Company: NIPO

August 1, 1975

Nevis advertising test

A previous research study of the finished Nevis commercial pointed out certainproblems with the execution and the need for revisions.This present report concerns the revised televisionadvertisement for the 'Macleans Physical Fitness Programfor...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

August 1, 1975

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Alain Zwilling, Leo Goldstein

August 1, 1975

On the limits of reliability in social and commercial surveys

There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Benjamin Lipstein

August 1, 1975

A shopping centre

The project discussed in this paper set out to investigate the potential of non-metric multi-dimensional scaling techniques in studying the basis of competition between stores. The intention was to experiment to provide guidance for further projects...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Authors: C. Goud, Len J. Marchant

August 1, 1975

An effort to analyse the relation between shopping behaviour and product buying behaviour

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: A. H. J. van Heteren

August 1, 1975

Quality control using exclusive interviewers

The paper starts from the standpoint that most of the recent literature on fieldwork organisation and quality control is concerned with the conventional field force consisting of a comparatively large number of freelance interviewers dispersed...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ian Jarvis

Company: Burke, Inc.

August 1, 1975