You searched for: ""

ANA has found 12198 results for you, in 514 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
×

Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research papers

Standardizing advertising for the international market

Should advertising of various products and services be standardized in the international market, or are there too many cultural obstacles? At one extreme is the view that one basic advertising theme is desirable because of similarities in points of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Steuart Henderson Britt
August 1, 1975
×

Citation

Britt, S. H. (1975a, August 01). Standardizing advertising for the international market. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/standardizing-advertising-for-the-international-market


Research papers

Fieldwork quality

The paper illustrates that the quality of fieldwork is still a matter of concern and that although research suppliers and buyers are aware of this, and recognise fieldwork as a most important element of any research project, little is being done to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: D. K. Willingale
August 1, 1975
×

Citation

Willingale, D. K. (1975a, August 01). Fieldwork quality. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/fieldwork-quality


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
×

Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work


Case studies

Improving the communications of research findings

In an effort to make a substantive and illustrative contribution to the topic "Quality in Research" this paper concentrates on quality in the use of research - on improving the communications of research findings, based on three studies. In each case...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Robert M. Worcester
August 1, 1975
×

Citation

Worcester, R. M. (1975a, August 01). Improving the communications of research findings. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/improving-the-communications-of-research-findings


Research papers

Improving the efficiency of sample surveys in industrial markets

This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Andrew Robert McIntosh
August 1, 1975
×

Citation

McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/improving-the-efficiency-of-sample-surveys-in-industrial-markets


Research papers

The development and present state of market psychology and psychological research of market research in the CSSR

This contribution presents a fundamental survey of the development of market psychology and psychological research of market in the CSSR on the basis of theoretical and research work done in this field during the last two decades. The development has...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jitka Vysekalovà
August 1, 1975
×

Citation

Vysekalovà, J. (1975a, August 01). The development and present state of market psychology and psychological research of market research in the CSSR. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/the-development-and-present-state-of-market-psychology-and-psychological-research-of-market-research-in-the-cssr


Research papers

Application of conjoint measurement to marketing problems and media research

A new family of methods for data analysis has been recently developed in the United States. With these methods it is possible to explain an ordinal scale (preference, choice) by means of nominal variables (characteristics of the stimuli). The basis...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jean-Marie Bouroche, Marcel Marc, Michel Tenenhaus
August 1, 1975
×

Citation

Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/application-of-conjoint-measurement-to-marketing-problems-and-media-research


Research papers

Economy and impact in advertising

The aim of this paper is to suggest that the quality of advertising, in terms of cost effectiveness and increased impact can be greatly improved by the discovery of basic principles of creative communication. In order to examine this suggestion...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Michael S. Featherstone
August 1, 1975
×

Citation

Featherstone, M. S. (1975a, August 01). Economy and impact in advertising. ANA - ESOMAR. Retrieved November 25, 2025, from


https://ana.esomar.org/documents/economy-and-impact-in-advertising