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Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
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Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising


Videos

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
June 15, 2016
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Citation

Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/framing-the-roi-in-media-needs


Videos

Fusion of marketing research and data science

Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This presentation provides a methodology and case study...

Catalogue: Congress 2016: #WOW
Author: John V. Colias
June 15, 2016
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Citation

Colias, J. V. (2016a, June 15). Fusion of marketing research and data science. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/fusion-of-marketing-research-and-data-science


Videos

Measurement and definitions are inseparable

We cannot measure properly, if we don’t know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...

Catalogue: Seminar 2016: Media Return on Investment
Author: Leendert van Meerem
June 15, 2016
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Citation

van Meerem, L. (2016a, June 15). Measurement and definitions are inseparable. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/measurement-and-definitions-are-inseparable


Videos
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Citation

Tonolini and Sbarbaro (2016a, June 15). New visions. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/new-visions


Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
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Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-


Videos

How would the globe vote at America’s election?

This presentation will be based on a poll specially designed for the 2016 ESOMAR Annual Congress. Its sample will span across all continents. Its findings will focus on who the world would vote for if they were eligible to vote, and what their advice...

Catalogue: Congress 2016: #WOW
Authors: Ijaz Gilani, Peter Kenny
June 15, 2016
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Citation

Gilani and Kenny (2016a, June 15). How would the globe vote at America’s election?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-would-the-globe-vote-at-america-s-election-


Videos

Illicit trade (Spanish)

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
June 15, 2016
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Citation

Alvarez-Chavarria, L. (2016a, June 15). Illicit trade (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/illicit-trade-spanish-


Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe