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Research papers

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
September 27, 2023
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Citation

David and Coste (2023a, September 27). Growing Up Together. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/growing-up-together


Research papers

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale


Videos
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Citation

Poynter and Bretcha (2023a, May 26). ESOMAR Town Hall Meeting May 2023. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/esomar-town-hall-meeting-may-2023
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Citation

Palacio, X. (2023a, May 12). Descriptive results, or how to leave part of your turnover untapped. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/descriptive-results-or-how-to-leave-part-of-your-turnover-untapped

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023
Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi
April 25, 2023
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Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/storybranding-in-researchland-12067


Research papers

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
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Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands
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Citation

Bretcha, J. (2023a, April 25). Closing of the conference. ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/closing-of-the-conference-12065


Research papers

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023
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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/the-future-of-research-is-here-

Framing Lifestyle Changes Effectively

Climate change is the result of greenhouse gas (GHG) emissions and citizens across the world have come to a consensus about its severity, the urgency to address it, the collective responsibility to tackle the problem and its human causation. Brazil...

Catalogue: Latin America 2023
Authors: Fabian Echegaray, Camila Cassis, Solange Alfinito
April 25, 2023
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Citation

Echegaray , Cassis and Alfinito (2023a, April 25). Framing Lifestyle Changes Effectively . ANA - ESOMAR. Retrieved June 16, 2025, from


https://ana.esomar.org/documents/framing-lifestyle-changes-effectively--12064