Resources Library by ANA

Case study: Sustainability at High-Speed

In 2022 IRYO was created, Spain?s first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear...

Catalogue: Congress 2023

Authors: Anders Braekken, Jordi Crespo, Oscar Santamaria

September 27, 2023

The New Marketing Renaissance

Is content still king? It is widely recognised that a well-defined media strategy is not enough to be effective. The message needs to be delivered via creative content that grabs a consumer?s attention, to build favourable brand associations that...

Catalogue: Congress 2023

Authors: Karin Haglund, Cajsa Wiren, Oliver Engist, Hugo Englund, Thomas Berthelsen

September 27, 2023

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023

Author: Minh Nguyen

September 27, 2023

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023

Authors: Lisa Speck, Steve Silvers

Companies: Kantar, Qrious Insights

September 27, 2023

When Sparks Fly: Thunberg vs Tate

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter. ?Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to...

Catalogue: Congress 2023

Author: Anneke De Jong

Company: Philips International

September 27, 2023

When Sparks Fly: Thunberg vs Tate

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter. ?Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to...

Catalogue: Congress 2023

Author: Anneke De Jong

September 27, 2023

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023

Authors: Cecile Carre, Eva Wittmann

Company: IPSOS

September 27, 2023

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people's reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023

Authors: Luke Perry, Luke Mantell

Company: Jigsaw Research

September 27, 2023

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023

Authors: Sandy Casey, Tim Brewer

September 27, 2023