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Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product


Research reports

Attitudes to emigration with a particular reference to Australia

This research was designed e.s a preliminary, exploratory examination of the attitudes towards emigration (with special reference to Australia ) held by UK adults. The main areas examined, within the limits imposed by the small scale of the research,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Attitudes to emigration with a particular reference to Australia. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/attitudes-to-emigration-with-a-particular-reference-to-australia


Research reports

Qualitative research into usage of and attitudes to garden insecticides for Geigy UK Limited

As part of the company's development program for a brand of garden chemicals, Geigy (UK) Limited are investigating the possibilities of an insecticideeffective primarily against aphides and secondarily against other insects. Consideration is also...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Qualitative research into usage of and attitudes to garden insecticides for Geigy UK Limited. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-usage-of-and-attitudes-to-garden-insecticides-for-geigy-uk-limited


Research reports

Qualitative pack research on CO-OP own label products

This research was commissioned to provide the C.W.S. Design Department with guidance and information on Co-op own label packs derived from an evaluation of consumer attitudes to and perception of Co-op packs in eight product groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Qualitative pack research on CO-OP own label products. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-pack-research-on-co-op-own-label-products


Research reports

Project Taurus

This research has investigated what is communicated to consumers by tablet shapes, sizes and colours. Different shapes, sizes and colors may convey different impressions about the nature of the tablet. In particular, the different tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Project Taurus. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/project-taurus


Research reports

Report on qualitative research on Tooty variants

Rowntree Mackintosh Ltd. is interested in developing new variants for Tooty Frooties. At present, there are 3 possibilities: Tooty Toffees, Tooty Honeys, and Tooty Aniseeds. Data were required in 3 main areas:1. Attitudes to the existing Tooty...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Report on qualitative research on Tooty variants. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-tooty-variants


Research reports

Qualitative research on American blend cigarettes

Gallahers is considering launching an American blend cigarette from Benson & Hedges. Some depth interviews were initially conducted with Gallaher personnel in the Manchester and Lond on factories to elicit some initial responses to the cigarette....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1971
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Citation

, C. (1971a, March 02). Qualitative research on American blend cigarettes. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-american-blend-cigarettes


Research reports

Report on preliminary research on drinking chocolate

Rowntree Mackintosh has developed a new granulated drinking chocolate product. The purpose of the research reported here was to assess consumerreactions to the concept of a granulated product and reactions to the actual sample product. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on preliminary research on drinking chocolate. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/report-on-preliminary-research-on-drinking-chocolate


Research reports

Report on qualitative research on Caramac commercials

This research had as the main objective to examine Caramac in relation to competitive products and to evaluate two television commercials for Caramac ('Football Match ' and 'Malvern Hills'). The detailed objectives were as follows:1. To establish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on qualitative research on Caramac commercials. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-caramac-commercials