Abstract:
This research was designed e.s a preliminary, exploratory examination of the attitudes towards emigration (with special reference to Australia ) held by UK adults. The main areas examined, within the limits imposed by the small scale of the research, were: 1. General attitudes to living in the U. K. and to the idea of emigrating; 2. Countries favoured or rejected in this light; 3. Attitudes towards Australia specifically; 4. Sources of information, knowledge and
stereotypes; 5. The kind of information required; 6. Reactions to recent Australia House press advertising.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
Research Papers
Public opinion migrants, brand migrants
Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Juan Jose Calvo, Alain Mizrahi
 
June 15, 1999
Research Reports
Qualitative research on Nutrament
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1971
Research Reports
Report on qualitative research on Bisto Labelling
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 23, 1972
