You searched for: ""

ANA has found 12135 results for you, in 1627 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Report on qualitative research on Setlebs packaging research

The objectives of the research reported here were toascertain the design elements of the Setlers packagingwhich could be improved upon both to Setlers users andto users of competitive products i.e., Rennies, Phillipsindigestion tablets and Alka...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
×

Citation

, C. (1972a, March 21). Report on qualitative research on Setlebs packaging research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-setlebs-packaging-research


Research reports

Qualitative research on Holder Cigars

The research was required to help provide indications and directions for the development of HolderCigars. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1972
×

Citation

, C. (1972a, March 19). Qualitative research on Holder Cigars. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-holder-cigars


Research reports

Qualitative research on recently launched low-tar brands

This research was designed to provide preliminaryindications on the progress of the launch soft SilkCut No3, Embassy Extra Mild, and Players York, andthe reactivation of Pall Mall. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1972
×

Citation

, C. (1972a, March 18). Qualitative research on recently launched low-tar brands. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-recently-launched-low-tar-brands


Research reports

Report on further qualitative research on Cooks/UDT/ Money Centre concept

Qualitative research was undertaken to examine:- The public image of Travel Agents in general andThomas Cook in particular;- Reactions to the idea of Cook's branches becomingboth travel agents and money centers. The research findings raised the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
×

Citation

, C. (1972a, March 12). Report on further qualitative research on Cooks/UDT/ Money Centre concept. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-cooks-udt-money-centre-concept


Research reports

Qualitative research on babycare products

Intex Proprietaries are considering the introduction ofa new range of baby care products on the English market.The objectives of the research reported here were toexamine the attitudes of both present and prospectivemothers of young babies towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
×

Citation

, C. (1972a, March 12). Qualitative research on babycare products. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-babycare-products


Research reports

Aspen Sherry placement test and tachistoscope test between green and clear bottles

Harveys are considering changing the traditionalgreen bottle for a new clear bottle on their Aspenbrand of South African Sherries. Research wascarried out to determine in what ways the bottle's colour would influence consumers' attitudes to thesherry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1972
×

Citation

, C. (1972a, March 01). Aspen Sherry placement test and tachistoscope test between green and clear bottles . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/aspen-sherry-placement-test-and-tachistoscope-test-between-green-and-clear-bottles-


Research reports

Qualitative research on 'Wool Jersey'

The overall objective was to assess the relevanceand acceptability of the execution of the 'Sensual Maleand the Wool Jersey Look' concept amongst the targetaudience of Young Males. The ideal communicationobjectives are that the execution suggests to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1972
×

Citation

, C. (1972a, February 13). Qualitative research on 'Wool Jersey'. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-


Research reports

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1972
×

Citation

, C. (1972a, February 01). Report on research for a new range of shampoo applicators. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/report-on-research-for-a-new-range-of-shampoo-applicators


Research reports

Advertising research on a new Birds Eye Peas TV commercial

This research examined housewives' reactions to a new Birds Eye Peas TV Commercial ('Live Dangerously'). The Commercial was in the form of videotaped storyboard with a soundtrack. The objectives of the Commercial were to convince housewives that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1971
×

Citation

, C. (1971a, December 03). Advertising research on a new Birds Eye Peas TV commercial. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/advertising-research-on-a-new-birds-eye-peas-tv-commercial