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Research reports

Research on Walnut Whip

The objectives of the research reported here were toexamine:1. The strengths and weaknesses of the two commercialsrelative to each other;2. To examine which if either could form the basis forthe development of a new campaign. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1972
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Citation

, C. (1972a, April 11). Research on Walnut Whip. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-on-walnut-whip


Research papers

Qualitative research on Fish Finger commercials

The overall objectives of this research were to provideguidelines for the production of a new television commercialfor Birds Eye Fish Fingers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 8, 1972
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Citation

, C. (1972a, April 08). Qualitative research on Fish Finger commercials. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fish-finger-commercials


Research reports

Qualitative research on range extensions

Beecham Marketing is considering range extensionsin the Cold/Cough/Decongestant treatment areas, usingas possible brand names 'Mac' or 'Macleans'. The research was required in order to determine which treatment concepts were most viable, and whether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1972
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Citation

, C. (1972a, April 03). Qualitative research on range extensions . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-range-extensions-


Research reports

Qualitative research on 'Sugarbowl'

The general objectives of this research were to determine:1. Reactions to the 'Sugarbowl' pack, including product expectations, perceived usage, communicationof the pack as a whole and detailed surfacedesign elements; 2. Reactions to the 'Sugarbowl '...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 2, 1972
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Citation

, C. (1972a, April 02). Qualitative research on 'Sugarbowl'. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-sugarbowl-


Research reports

Qualitative research into count line purchasing in self-service grocers

The research objectives were: 1. To determine housewives' attitudes to and motivationsbehind count line purchasing in self-service grocers;2. To determine housewives' reactions and attitudes todifferent forms of count line multipacks. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Qualitative research into count line purchasing in self-service grocers. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-count-line-purchasing-in-self-service-grocers


Research reports

Beer market continuous image survey

The objective of the research was to examine attitudes and images in the beer market which could be used to help provide a fresh basis for designing the Guniness Continuous Image Survey. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Beer market continuous image survey. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/beer-market-continuous-image-survey


Research reports

Preliminary qualitative research on the positioning of Fish Cakes

The research was required on how consumers perceivea number of different flavors and shapes for Fish Cakesin order to aid the planning of marketing strategies forFish Cakes. The research undertaken here is a preliminary qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Preliminary qualitative research on the positioning of Fish Cakes. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-the-positioning-of-fish-cakes


Research reports

Qualitative research on packaging for Royal Dutch Cigars

This research was undertaken to establish the relativeacceptability of two alternative pack colors for arange of cigars. General information on the name andpack design acceptability, the cigar imagery, etc. were also obtained. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Qualitative research on packaging for Royal Dutch Cigars. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-royal-dutch-cigars


Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials