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Research reports

Research on fruit gum advertising in comics

Garland Compton has developed a series of comic strip advertisements for inclusion in children's comics as an extension of the 'Four Minute Smile' television campaign. The series concerns the adventures of Sir Lastalot, a knight of the Rowntrees...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Research on fruit gum advertising in comics . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/research-on-fruit-gum-advertising-in-comics-


Research reports

Report on further qualitative research on a commercial for Mint Cracknell

Rowntree Mackintosh has produced a new confectionery product, Mint Cracknell, to be marketed under the Mackintosh brand name. The product has been on test market for some time and has used a television commercial which was prepared by Ogilvy Mather....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Report on further qualitative research on a commercial for Mint Cracknell. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-a-commercial-for-mint-cracknell


Research reports

Qualitative research on project 525

Project 525 includes a number of pf Large Whiff extensions under the Manikin House name. Three specific concepts were examined in this research: Manikin Slims, Mild Blend Manikin Slims, and Long Johns. The objectives of the research were to evaluate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on project 525. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-project-525


Research reports

Veno's honey & lemon commercial research

Veno's Honey and Lemon was launched into Border TV area on 1st January 1970 and following a successful sales pattern and favourable consumers research findings were launched nationally at the beginning of the 1970/71 winter. The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Veno's honey & lemon commercial research . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/veno-s-honey-lemon-commercial-research-


Research reports

Summary report on qualitative research on Mac throat lozenges commercial

The objectives of the research reported here were to assess consumer reaction to the new Mac Throat Lozenges commercial, particularly its ability to communicate the brand name of the product. A short advertising check was made on the Mac Throat...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Summary report on qualitative research on Mac throat lozenges commercial. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/summary-report-on-qualitative-research-on-mac-throat-lozenges-commercial


Research papers

An outline of below-the-line

The purpose of the seminar is to advance thinking upon the research evaluation of 'below-the-line' expenditures. For while in respect of normal media advertising there is internationally a wide area of general understanding about techniques,...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Knecht
May 19, 1971
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Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-


Research papers

A case history on research-based below-the-line campaign

The problem consisted in promoting the sales of two cigarette brands: A. Cigarettes, rather strong-tasting American conventional filter-tipped cigarettes; - B. Cigarettes, blond cigarettes, with a very light aroma thanks to its very efficient active...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Bernard Krief
May 19, 1971
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Citation

Krief, B. (1971a, May 19). A case history on research-based below-the-line campaign. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/a-case-history-on-research-based-below-the-line-campaign


Research papers

The evaluation of below-the-line activity by ad hoc field research

The author has attempted to show that conducting ad hoc survey research to determine the effectiveness of below-the-line activities is a viable, but difficult field to work in. Once a decision has been made as to what performance criterion variables...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Peter Sampson
May 19, 1971
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Citation

Sampson, P. (1971a, May 19). The evaluation of below-the-line activity by ad hoc field research. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research


Research reports

Qualitative research on a new television commercial for Whitbread Tankard

CDP has produced a series of TV commercials for Whitbread Tankard. Each is in cartoon format and shows a 'character' ('Stanley') achieving a variety of improbable feats. He attributes his success to Whitbread Tankard. This research was concerned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 5, 1971
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Citation

, C. (1971a, May 05). Qualitative research on a new television commercial for Whitbread Tankard. ANA - ESOMAR. Retrieved June 20, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-television-commercial-for-whitbread-tankard