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Research papers

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
Companies: Zappi, MARS, Mars Wrigley
January 1, 1970
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Citation

Umana, Reinhardt and Kennedy (1970a, January 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise


Research papers

The Others

?The other? is an important concept in both linguistics and social sciences, encompassing the complex dynamics of identity, exclusion and cultural interactions. Identity is a product of the interaction that individuals encounter in their family and...

Catalogue: Congress 2024
Authors: Hellas Saltavarea, Pervin Olgun, Katerina Konstantinou, Sevgi Gul
Companies: The Hellenic Research House, BAREM Research
January 1, 1970
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Citation

Saltavarea, Olgun, Konstantinou and Gul (1970a, January 01). The Others. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/the-others


Research papers

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
Companies: Human8, LOreal
January 1, 1970
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Citation

Morel and Vantomme (1970a, January 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org


Research papers

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
Companies: Nexxt Intelligence | inca, Prodege, Holland & Barrett
January 1, 1970
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Citation

O'Brien, Sutcliffe and Ma (1970a, January 01). Reset and Reimagine. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine


Research papers

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024
Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart
Companies: Ricola, Human8
January 1, 1970
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Citation

Verhaeghe, Troch, Misse and Van der Hart (1970a, January 01). Unveiling the Power of Synergy in Innovation . ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/unveiling-the-power-of-synergy-in-innovation-