Resources Library by ANA

The influence of flavour on consumer liking and perceptions of breath mint benefits in China

This presentation assesses consumer motivation in breath mint purchases, based on a case study conducted in China.The study enabled understanding of the size of the different consumer segments and which benefits and flavours had most appeal. In...

Catalogue: Asia Pacific 2006

Author: Karen Stanton

Company: Colmar Brunton

March 19, 2006

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006

Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran

Company: Nielsen

March 19, 2006

Probing investor's psyches

Much of economic and financial theory is based on the notion that individuals act rationally and consider all information in decision-making. However, substantial evidence points to the contrary.A case in point is stock trading, where academic...

Catalogue: Asia Pacific 2006

Authors: Verapong Paditporn, Vibhas Ratanjee

Company: Gallup International Association

March 19, 2006

The new generation of brand research

This presentation addresses two critical issues that are central to the successful measurement of brands and brand equity. First, a new framework for measuring brand equity is presented, combining Mind Power (the strength of the brand in the consumer...

Catalogue: Asia Pacific 2006

Authors: Rosie Hawkins, Shobha Subramanian

Company: KANTAR TNS Malaysia

March 19, 2006

Research World (March 2006)

We’re taking a look here at China and India, two countries that recently are increasingly being regarded - after Japan and Korea - as the driving forces behind the global economy in the 21st century. Nowadays a third of the global population...

Catalogue: Research World 2006

Author: ESOMAR B.V.

March 1, 2006

Hybrid market research

To address the needs of the dynamic industry, automotive market researchers must bridge the traditional divide between 'qual' and 'quant' methods. The paper advocates mixed-model solutions that combine the strengths of both sets of methodologies for...

Catalogue: Automotive 2006

Authors: Heinrich Rademacher, Peter Böhm, Sebastian Knauer, Christina Eisenschmid

Company: PSYMA GROUP AG

February 27, 2006

Brand knowledge

This paper addresses the challenge some automotive manufacturers face in building brand knowledge and identifies ways of overcoming this hurdle.Brand knowledge (familiarity) is frequently measured but rarely defined. The paper discusses how knowledge...

Catalogue: Automotive 2006

Authors: Melanie Brenninkmeyer, Chris Davis

Company: GfK

February 27, 2006

A viable new segment?

This paper explores the viability of Hispanic youth as a target market segment for the North American Automotive industry, and provides an understanding of the similarities and differences between this segment and North American youth in general. The...

Catalogue: Automotive 2006

Authors: Tom Anderson, Frank Leinweber

February 27, 2006

Maintaining the brand DNA

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping car manufacturers to make informed judgments...

Catalogue: Automotive 2006

Author: Mingzhu Qi

Company: KANTAR TNS Malaysia

February 27, 2006