Abstract:
This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping car manufacturers to make informed judgments about local preferences and price elasticity, and forecasts what the likely acceptance of a car would be if brought to the Chinese market. The results aim to improve car manufacturers' competitive positioning in local markets and positively influence their market share standings.
This could also be of interest:
Videos
The merchant DNA
Catalogue: Congress 2018
Authors: Ross Delaney, Shaun Fitzgibbon
 
September 23, 2018
Research Papers
The BBVA brand experience
Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Angel Alloza, Fernando Prado
 
February 1, 2005
Research Papers
Building a hotel brand: How a business class hotel discovered its brand
Catalogue: Leisure 2006
Author: Zachary Conen
 
October 8, 2006
