Resources Library by ANA

Compilation data of television audiences by radio frequency connected to data net X.25

The collection of information is a fundamental part of any research project, and a correct decision in this respect will reflect in a very important way on its success. When implementing the People Meter system to measure the TV audience in Santiago,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Patricio Moyano

May 1, 1994

Continuous segmentation since 1991

On January the 1st 1993 all commercial television programming was shifted to the nation's third TV network. Channel Three began to operate as a subsidiary of MTV and the name of the third network was changed to MTV3. The new 1993 channel allocation...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Seija Nurmi

May 1, 1994

Diary

To propose a text on radio research during this ESOMAR Symposium on Electronic and Broadcast Audience Research is perhaps a way to try to show off but if it is it is also more than that. Radio as a medium is gaining back the importance it lost to...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Herman Santy

May 1, 1994

The future at your fingertips

Television research is increasingly dominated by a need to predict ratings accurately. Prognoses of future ratings are of crucial importance for media planners producing or scheduling programmes, and selling or buying commercial time. Forecasts are...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Lex van Meurs

Company: GfK

May 1, 1994

National hispanic people meter sample

The paper describes and discusses the sample design to measure television viewing among the Hispanic population in the U.S. using a peoplemeter. The sample design is a two phase sample. The first phase sample is a sample of U.S. households in which...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Edward A. Schillmoeller

Company: Nielsen

May 1, 1994

Television reach and frequency in the United States

The purpose of this paper is to provide a practitioner’s view of how TV reach and frequency estimates are developed in the United States of America. The paper is in four parts. The first part discusses the importance of reach and frequency as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Bruce Goerlich

May 1, 1994

The audience for digital interactive television

The paper begins by examining the rhetoric of current commentary about the "information superhighway". Though that commentary has become somewhat polarized between optimists and pessimists, their respective arguments are impossible to mediate without...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Scott C. Mcdonald

May 1, 1994

Unobtrusive measures of television audiences during commercial breaks: Peoplemeter second by second ratings

In this research we recalibrated the peoplemeter in the AGB McNair New Zealand Peoplemeter Panel to produce second by second ratings, instead of the usual one minute ratings. We looked at audience ebb and flow during programmes, and, in particular,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Peter J. Danaher, Terence W. Beed

May 1, 1994

A series of success? Modelling and predicting the success of a TV programme series

This paper will describe the work that has been carried out in support of a modelling approach aimed at predicting the overall performance of a TV programme series based on the audience data for the first transmission(s) of that series. It is well...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: David Brennan, Jeremy Wyndham

May 1, 1994