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Research reports

Qualitative research on deodorants

This research was designed in order to make a fresh appraisal of deodorant motivations and attitudes amongst men and women. The results of the research amongst men and women are reported in two separate documents.There were two main objectives for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Qualitative research on deodorants . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-deodorants-


Research reports

Psychological group research into jams and preserves for C.W.S. Ltd

The purpose of this research is to elicit and to describe the factors which influence Co-op shoppers in their decision to purchase a particular brand of preserve. More specifically, the objective is:1. To discover which brand of preserve are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
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Citation

, C. (1970a, December 01). Psychological group research into jams and preserves for C.W.S. Ltd. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/psychological-group-research-into-jams-and-preserves-for-c-w-s-ltd


Research reports

Hall test on electric storage heaters for the central wagon group

During November 1970, CRAM was commissioned by Heatstore Ltd. to conduct 21 extended depth interviews with recent purchasers of electric storage heaters.These interviews were undertaken with respondents in the North East and North West of England;...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
×

Citation

, C. (1970a, December 01). Hall test on electric storage heaters for the central wagon group. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/hall-test-on-electric-storage-heaters-for-the-central-wagon-group


Research reports

Qualitative research on convenience desserts

There were two general objectives of the research: 1. Examination of attitudes to 'Fruit Appeal', amongst housewives who expect to buy it again and those who do not. 'Fruit Appeal' has been on Test Market for the last 18 months, and these have signs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1970
×

Citation

, C. (1970a, December 01). Qualitative research on convenience desserts . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-convenience-desserts-


Research reports

Report on advertisement testing on Super Weedex

Geigy has developed a selective weed-killer named'Super Weedex' for paths and drives. This product isan extension of their existing product 'Weedex', the new product both removing any existing weeds andpreventing more weeds from developing within the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 10, 1970
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Citation

, C. (1970a, November 10). Report on advertisement testing on Super Weedex . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/report-on-advertisement-testing-on-super-weedex-


Research reports

Mint Cracknell

Rowntree Mackintosh has produced a new confectioneryproduct, Mint Cracknell to be marketed under the Mackintoshbrand name. The product has been on test market for sometime and has used a television commercial.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1970
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Citation

, C. (1970a, November 02). Mint Cracknell. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/mint-cracknell


Research reports

Qualitative research on cut flowers

Geigy is considering marketing a product which, when added to water, enables cut flowers to last up to 25 percent longer. Little was known, however, aboutwomen's attitudes towards cut flowers and hence the product concept.The research was designed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
×

Citation

, C. (1970a, November 01). Qualitative research on cut flowers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-cut-flowers


Research reports

Liquified Petroleum Gas dealer survey

This survey is designed to enable The Burmah Oil Company to make an initial exploration of the market for Liquified Petroleum Gas in the North West Marketing Area - specifically in an area within an approximate 35 - 40 miles radius of their Ellesmere...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
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Citation

, C. (1970a, November 01). Liquified Petroleum Gas dealer survey. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/liquified-petroleum-gas-dealer-survey-s


Research reports

Qualitative research on Park Drive Plain advertising

Past advertising for Park Drive Plain has used the term 'flavor' to communicate smoking satisfaction. Certain doubts have now been raised about the term, and in particular whether the word 'taste' may be more useful. On the basis of this, some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1970
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Citation

, C. (1970a, October 03). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising