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Research papers

Measuring potential virality of content

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019
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Citation

Agarwal, M. (2019a, September 08). Measuring potential virality of content. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-potential-virality-of-content


Research papers

Dear {Diary_Name}:

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A.I. won't replace workers who do intellectual activities. Is this still true? Check this...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: André Torales, Felipe Ferraz, Nick Nomm
Companies: INSITUM, Facebook
September 8, 2019
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Citation

Torales, Ferraz and Nomm (2019a, September 08). Dear {Diary_Name}:. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/dear-diary-name-


Research papers

Rapid impact

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
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Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/rapid-impact


Videos

Let's discuss data science

Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristin Luck
September 8, 2019
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Citation

Luck, K. (2019a, September 08). Let's discuss data science. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/let-s-discuss-data-science


Videos

Communicating research results

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019
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Citation

Henning, J. (2019a, September 08). Communicating research results. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/communicating-research-results


Videos

Giving control of your history to participants

Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ángeles Rodríguez, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
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Citation

Rodríguez and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/giving-control-of-your-history-to-participants-10729


Videos

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo
Company: L'Oréal
September 8, 2019
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Citation

Lorenzo and Romo (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10672


Videos

Ceremony: Best Paper Award 2018/2019

Best Paper Award 2018/2019 Winners:Learning- Every damn day from Vanessa Oshima and The real story ends in Landfill from Crawford Hollingworth.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Vanessa Oshima, Crawford Hollingworth
September 8, 2019
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Citation

Raben, Bretcha, Oshima and Hollingworth (2019a, September 08). Ceremony: Best Paper Award 2018/2019. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/best-paper-award-2018-2019


Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019
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Citation

Roberts, M. (2019a, September 08). Using technology to drive commercial opportunities at F1 races. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-technology-to-drive-commercial-opportunities-at-f1-races