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Videos

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Simon Patterson, Alexander Erofeev
Company: QRi Consulting Ltd.
June 15, 2012
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Citation

Patterson and Erofeev (2012a, June 15). From terabytes to archetypes. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes-7829


Videos

How cool brands stay hot in CEE

Joeri Van den Bergh, Author of How Cool Brands Stay Hot. Branding to Generation Y (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Joeri Van den Bergh
June 15, 2012
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Citation

Van den Bergh, J. (2012a, June 15). How cool brands stay hot in CEE. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/how-cool-brands-stay-hot-in-cee


Videos

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jean-Marc Leger, Christian Bourque
Company: Leger
June 15, 2012
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Citation

Leger and Bourque (2012a, June 15). What if the world could vote in the US election?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-if-the-world-could-vote-in-the-us-election-


Videos

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Laena Liu, Raimund Wildner
June 15, 2010
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Citation

Liu and Wildner (2010a, June 15). Measuring emotions. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-emotions-7572


Videos
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Citation

(1970a, January 01). Congress 2022 Introduction by Committee Chair. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/congress-2022-introduction-by-committee-chair


Videos
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Citation

(1970a, January 01). The (not so) Secret Tool for Policymakers, Politicians and the Private and Public Sectors. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-not-so-secret-tool-for-policymakers-politicians-and-the-private-and-public-sectors


Videos
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Citation

(1970a, January 01). Congress 2022 Presidential Adress. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/congress-2022-presidential-adress


Videos
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Citation

(1970a, January 01). Opening Keynote Jeremy Gutsche. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/opening-keynote-jeremy-gutsche


Videos
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Citation

(1970a, January 01). Congress 2022 welcome by ESOMAR CEO. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/congress-2022-welcome-by-esomar-ceo