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Research papers

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
Companies: Google, Google Japan, Accenture Singapore
January 1, 1970
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Citation

Nguyen, Surana and Bhamoriya (1970a, January 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in


Research papers

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:
Authors: Paul Labagnara, Katie Lucas
Company: The Lab Insight & Strategy
January 1, 1970
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Citation

Labagnara and Lucas (1970a, January 01). Decoding the Dark Web . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/decoding-the-dark-web-


Videos
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Citation

(1970a, January 01). The (not so) Secret Tool for Policymakers, Politicians and the Private and Public Sectors. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-not-so-secret-tool-for-policymakers-politicians-and-the-private-and-public-sectors

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org


Research papers
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Citation

Aaron, Beckwith, Blacknell, Fitzgibbons and Souda (1970a, January 01). Amplifying Human Insights with AI . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/amplifying-human-insights-with-ai-


Research papers

Unveiling the Chorus of Modern Society

Our research reveals significant myths and truths about echo chambers in modern Greece. Our findings call for policymakers to create conversational spaces that avoid reinforcing echo chambers. Researchers, as the key players in this process, are...

Catalogue: Congress 2024
Authors: Vassilis (Bill) Kokiopoulos, Christos Grentzelos
Company: Abacus Research
January 1, 1970
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Citation

Kokiopoulos and Grentzelos (1970a, January 01). Unveiling the Chorus of Modern Society. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/unveiling-the-chorus-of-modern-society


Research papers

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
Company: Nestle
January 1, 1970
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Citation

Mundrey, R. (1970a, January 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-art-of-simplicity-is-a-puzzle-of-complexity