Resources Library by ANA

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024

Authors: Melanie Castro-Kelly, Kristin Hickey

Companies: kubi kalloo, Nike

January 1, 1970

Catalogue:

Author:

January 1, 1970

The Book of Boobs and Project BeliEVE

We all know someone who has been impacted by breast cancer. As of 2020, 7.8 million women were diagnosed with breast cancer in the prior five years, making it the world?s most prevalent cancer (WHO, 2021). In the UK, one-in-seven women will be...

Catalogue: Congress 2024

Authors: Louise McKenna-Mayes, Toni Ward, Alice MacKinnon, Garreth Chandler

Companies: The Evolved Group, Evolved Insights, TONIBOBANDLOU C.I.C

January 1, 1970

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024

Author: Lyndall Spooner

Company: Fifth Dimension Research and Consulting

January 1, 1970

Catalogue:

Author:

January 1, 1970

Congress 2022 Presidential Adress

Catalogue: Congress 2022: 75th Anniversary

Author:

January 1, 1970

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024

Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers

Companies: Human8, Philips International

January 1, 1970

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:

Author: Jon Puleston

January 1, 1970

Catalogue:

Author:

January 1, 1970