You searched for: ""

ANA has found 12193 results for you, in 1267 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos
×

Citation

Verbiest, S. (2024a, October 01). Youth marketing works. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/youth-marketing-works


Videos
×

Citation

Cohen and Duhard (2024a, October 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies--12636


Videos
×

Citation

Olthof, C. (2024a, October 01). Couldn't Care less: Our Brains Reflexive Response to Brands. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/-couldn-t-care-less-our-brains-reflexive-response-to-brands


Videos
×

Citation

Fafian and Kakouros (2024a, October 01). Bridging Tech and Touch. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/bridging-tech-and-touch


Videos

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024
Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon
October 1, 2024
×

Citation

Bado, Hubert and Vuillon (2024a, October 01). Semantic Frontiers . ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/semantic-frontiers--12602


Videos

Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
×

Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


Videos

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
×

Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


Videos
×

Citation

Passingham, J. (2024a, October 01). Do the right thing. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/do-the-right-thing


Videos
×

Citation

(2024a, October 01). Yes Awards. ANA - ESOMAR. Retrieved October 15, 2025, from


https://ana.esomar.org/documents/yes-awards