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Research papers

Research for local authorities

This paper analyses the growth of research commissioned by local authorities in Britain and how these have been used to stimulate changes in working practices within the relevant authority. It looks at the political and financial background against...

Catalogue: ESOMAR Congress 1987
Author: Brian Gosschalk
September 1, 1987
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Citation

Gosschalk, B. (1987a, September 01). Research for local authorities . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/research-for-local-authorities-


Research papers

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypotheses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1987
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Citation

Noelle-Neumann, E. (1987a, September 01). The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-public-as-a-prophet-findings-from-continuous-survey-research-and-their-importance-for-early-diagnosis-of-economic-growth


Research papers

Authorisation and regulation

Practically all types of industries have started as private business. But only a few have remained absolutely free. The usual case is that certain types of restriction and introduced by trade organisations, by local authorities, or more often, by the...

Catalogue: ESOMAR Congress 1987
Author: Bjarke Fog
September 1, 1987
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Citation

Fog, B. (1987a, September 01). Authorisation and regulation . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/authorisation-and-regulation-


Research papers

Chaste seductresses

This paper investigates the way that women respond to female images in advertising for fashion and beauty products. It sets out to analyse the kinds of portrayal of women which were most liked and therefore, by implication, which are probably the...

Catalogue: ESOMAR Congress 1987
Author: Heather Mulholland
September 1, 1987
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Citation

Mulholland, H. (1987a, September 01). Chaste seductresses . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/chaste-seductresses-


Research papers

Corporate image purchasing analysis

The choice of a specific manufacturer (brand) or supplier in the business-to-business market is not only determined by company performance, e.g. price, quality and time of delivery, but also by a company's corporate image. Corporate Image Purchasing...

Catalogue: ESOMAR Congress 1987
Authors: J. N. van der Veld, Erik-Jan Borgmeijer
Company: Motivaction International B.V.
September 1, 1987
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Citation

van der Veld and Borgmeijer (1987a, September 01). Corporate image purchasing analysis. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/corporate-image-purchasing-analysis


Research papers

Findings from ad tracking

We instinctively feel that advertising awareness should have some place in assessing advertising. However, there have been many reports of researchers failing to find a relationship between advertising awareness and attitude change, and the...

Catalogue: ESOMAR Congress 1987
Author: Gordon H. Brown
Company: KANTAR TNS Malaysia
September 1, 1987
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Citation

Brown, G. H. (1987a, September 01). Findings from ad tracking . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/findings-from-ad-tracking-


Research papers

Geographical segmentation

Geographic segmentation is one of the latest new developments in market surveys. This method is aimed at answering two major questions: - in a given area, what is the consumption structure? are there geographical areas in which such and such a...

Catalogue: ESOMAR Congress 1987
Authors: Jean-Marie Bouroche, Stephane Corre
September 1, 1987
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Citation

Bouroche and Corre (1987a, September 01). Geographical segmentation . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/geographical-segmentation-


Research papers

Out of the darkroom into the daylight

The paper is a case history about research in the European market for contacting and duplicating film, which is widely used in the graphic arts industry (i.e. among commercial printers, reprographic specialists, typesetters and platemakers). Having...

Catalogue: ESOMAR Congress 1987
Authors: C. J. Dove, Christine M. Eborall
September 1, 1987
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Citation

Dove and Eborall (1987a, September 01). Out of the darkroom into the daylight. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/out-of-the-darkroom-into-the-daylight


Research papers

Real-life responses to TV commercials

By concentrating on viewers' attitudes and opinions, and their behaviour under artificial conditions, research on TV ads has overlooked what happens in people's homes during the commercial break. This paper argues for the use of video. It shows how...

Catalogue: ESOMAR Congress 1987
Author: Peter Collett
September 1, 1987
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Citation

Collett, P. (1987a, September 01). Real-life responses to TV commercials. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/real-life-responses-to-tv-commercials