Abstract:
This paper investigates the way that women respond to female images in advertising for fashion and beauty products. It sets out to analyse the kinds of portrayal of women which were most liked and therefore, by implication, which are probably the most motivating and persuasive. The study took as its starting point earlier work which suggests that women are more persuaded by advertising which shows them in a modern, multi-faced role rather than in that of the traditional chore burdened housewife.
Research Papers
Performance: The "F word"
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena DÃaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018
Research Reports
Creative qualitative research into female depilation and electric razors
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1977
Research Papers
Women's views on their portrayal in advertising
Catalogue: Asia Pacific 2006
Authors: Sunanda Brahma, Gillem Lawson
 
March 19, 2006
