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Research papers

The researcher at the service of decision-making in collective build-up of the enterprise's project (French)

After summarily introducing the concept of ENTERPRISE'S PROJECT, the paper shows how useful it is to carry out psycho-sociological research in the build-up of the ENTERPRISE'S PROJECT; it puts in evidence the role of the researcher, acting in the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Pierre J. Burgaud
June 15, 1986
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Citation

Burgaud, P. J. (1986a, June 15). The researcher at the service of decision-making in collective build-up of the enterprise's project (French). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-researcher-at-the-service-of-decision-making-in-collective-build-up-of-the-enterprise-s-project-french-


Research papers

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Vanna Bonvini, Lia Colacicco
June 15, 1986
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Citation

Bonvini and Colacicco (1986a, June 15). Diamonds for men (DFM). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/diamonds-for-men-dfm-


Research papers

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1986
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Citation

Bronner, A. E. (1986a, June 15). Ethnic minorities. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/ethnic-minorities


Research papers

Changing media, evolving markets

New developments in technology provide television users with a variety of options concerning what program material to watch and when to watch it. Such changes affect not only viewer behavior but every aspect of the TV industry throughout the world....

Catalogue: Seminar 1986: New Developments In Media Research
Author: Shula Bigman
June 15, 1986
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Citation

Bigman, S. (1986a, June 15). Changing media, evolving markets. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/changing-media-evolving-markets


Research papers

The application of the N.L.P. (Neurolinguistic Programming) to qualitative research

This paper sets out to illustrate the application of N.L.P. to qualitative research and in particular to communication. It was born a year ago from a number of factors: first and foremost the growing difficulty in learning, even by means of the...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Mimma Novelli, Gianni Fortunato
June 15, 1986
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Citation

Novelli and Fortunato (1986a, June 15). The application of the N.L.P. (Neurolinguistic Programming) to qualitative research. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-application-of-the-n-l-p-neurolinguistic-programming-to-qualitative-research


Research papers

The impact of introducing a new TV audience measurement system

The following paper starts by describing the change of the Swiss media situation since the late seventies. As a consequence the system to measure TV-consumption did not suit the needs of media researchers and data users any longer. Therefore a new...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Herbert Furrer
June 15, 1986
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Citation

Furrer, H. (1986a, June 15). The impact of introducing a new TV audience measurement system. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-impact-of-introducing-a-new-tv-audience-measurement-system


Research papers

International qualitative research

This paper outlines the most frequent and crucial problems, difficulties and misunderstandings encountered by both clients and research agencies in numerous international qualitative projects. Our point is that, while national stereotypes prevailing...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Frederique Thureau
June 15, 1986
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Citation

Thureau, F. (1986a, June 15). International qualitative research. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/international-qualitative-research-2776


Research papers

Getting the basics right

The first part of the paper puts the case for undertaking qualitative research within a comprehensive model of consumer dynamics that cover the basics of product and brand use and choice. It discusses the role of qualitative research in going beyond...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1986
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Citation

Sampson, P. (1986a, June 15). Getting the basics right. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/getting-the-basics-right


Research papers

A better understanding of quantitative results by using qualitative methods

Since differences between products are becoming smaller and smaller, also the positioning of a product has become increasingly difficult. This paper shall deal with the implications this should have for the way we do image tracking and positioning...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Robert Petrescu
June 15, 1986
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Citation

Petrescu, R. (1986a, June 15). A better understanding of quantitative results by using qualitative methods. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/a-better-understanding-of-quantitative-results-by-using-qualitative-methods