Abstract:
This paper outlines the most frequent and crucial problems, difficulties and misunderstandings encountered by both clients and research agencies in numerous international qualitative projects. Our point is that, while national stereotypes prevailing in each country on qualitative research and researchers are gradually being solved by sound international experience, improvements are still needed for achieving optimal problem definitions and objectives, and realistic methodological approaches.
Research Papers
International qualitative research
Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Ivana Ventura, Martine Thiesse
 
June 15, 1993
Research Papers
Reversing the usual marketing strategies to market the arts
Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Odile Solomon, Philippe Baudelot, Mark Goetzke, Paul-Arnaud Pejouan
 
June 15, 1990
Research Papers
The qualitative approaches and their anticipatory function
Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Jean Deslandes, Sylvie Motte
 
June 15, 1986
