Resources Library by ANA

The role of human resources in the transition of Slovenian economy

In this paper the role of human resources during the transition of the Slovenian economy is analysed in the following five sections. After a very short introduction, the second section discusses the supply aspect of the human resources, including the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Gabrijela Leskovar-Spacapan

June 15, 1993

What can consumer research tell us about why people wear perfume?

Despite our inadequate understanding of the physiologial and psychological mechanisms involved in odor perception, the efforts of many researchers interested in these issues is beginning to throw more light on the variety of reasons why people wear...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Hugh Bain

June 15, 1993

Taking the english apple to Spain

This paper discusses the background to the Adams launch into Spain. The approach to the research and methodology are covered in some detail. The foundation for the research programme was provided by an appraisal of the Spanish retail scene conducted...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Authors: Bill Allen, Maureen Johnson

June 15, 1993

Aspects of postmodern reading public

In the western democratic societies of today where mass-produced individualism is prevalent, there is increasing evidence that classical target group segmentation based on sociodemography and conventional typologies, conventional in that they are...

Catalogue: Seminar 1993: Competition In Publishing

Author: Dieter Reigber

June 15, 1993

Customer, dealer and employee satisfaction

To ensure quality at all levels requires comprehensive and continuous surveys and feedback between customers, dealers and the manufacturer. This allows strategy and action to be integrated at all levels in the meeting of customer needs. The needed...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Gary Mutz, Ian D. Greig, Simon Howell

June 15, 1993

Keep your eye on the ball

The growth of sponsorship as a means of communications is apparent to all. In the U.K., excluding money used to support sponsorship activity, our best estimate suggests the sports market alone to account for around £250 million in 1992 (Source:...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Ken Parker

June 15, 1993

Neural analysis

This work demonstrates the learning ability and capacity of artificial intelligence neural networks, and how they are effective in providing information from large data sources. The combination of new techniques of data collection and the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Author: Bruce Grey Tedesco

June 15, 1993

Magazines buying patterns

The national media researches base on readers much more than buyers of the copies: the issue is that there is a lack of market research data able to support marketing decisions regarding circulation level development and control. Readership surveys...

Catalogue: Seminar 1993: Competition In Publishing

Author: Giorgio Visintini

Company: Unicab Italia S.p.A

June 15, 1993

Expert or consumer language? Why not both?

We use language to describe and communicate our impressions and feelings to other people. When a single language is spoken by a group of people, there is no problem in understanding. However, where there are 2 different languages, to get an...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business

Author: Francisco Batalla

June 15, 1993