In this presentation Stephan Gans and Tim Warner will talk about transforming insight to deliver a competitive advantage.
A call to action to address research mutation.
Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and prejudices) on marketing and research.
Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.
Based on an in-depth analysis of what âlifeâ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.
Byron Sharpâs âHow Brands Growâ while controversial is a must read for marketers and market researchers. And having read it you just canât go on with your job like you did before. But how?