Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.
Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.
Its said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, theres no such thing as a bad emotion! Well show you why...
Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do and what not to do all in the name of making your automation journey smoother and more successful.
Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.
We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.
90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.
We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms. Enter Consumer Insight Managers.
This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on feedback from one of its members (bva-group.com), which tracked the 2017 French presidential election using various sources of data (web listening, an online community, and polls collected via POP2017 public opinion platform), it also presents the results of an experiment conducted with two behavioral scientists at the Santa Fe Institute (USA). The purpose of this joint research, which was conducted during the French presidential campaign, was to better understand the factors ? particularly social bubbles ? that influence voters as well as measure the impact of fake news on public opinion.