Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do big brand research departments learn to bottle valuable insights from the tidal wave of consumer data.
This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.
Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit. This solution has been utilised throughout the business of 14,000 staff, across the entire customer journey used by one million members across 16 markets.