Resources Library by ANA

Standing out from the crowd

Workshop, sharing experiences and advice on looking for a role in Insights. There is a lot more to it than writing a good CV!

Catalogue: Insights Festival 2020

Authors: Elizabeth Norman, Begonia Fafian, Caroline Bates, Louise Maycock

September 15, 2020

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Joaquim Bretcha

Companies: The Coca-Cola Company , Netquest

September 14, 2020

YES (Young ESOMAR Society) Award

Five young professionals grab the spotlight and virtual mic at this year's Insights Festival to WOW you! Each has only 60 seconds to pitch their idea. Viewers are asked to vote and the pitcher with the highest rating will be invited back on stage on...

Catalogue: Insights Festival 2020

Authors: Iuliia Zhuk, Vardhini Ramesh, Joleen Chan, Matthew Hellon, Jennifer Wachtman, Alice Carver, Bessie Pike

September 14, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 14, 2020

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020

Author: David Evans

Company: Microsoft

September 14, 2020

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020

Authors: Rossana Dell'Isola, Veronica Mayne

Companies: Beyond Research Srl, Faster Horses

September 14, 2020

Impactos de pandemia para os pesquisadores Brasileiros

Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.

Catalogue: Insights Festival 2020

Author: Cintia Corrales

September 14, 2020

Virtually happy

There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right...

Catalogue: Insights Festival 2020

Author: Stephanie Davies

Company: Laughology

September 14, 2020

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020

Author: Minh Nguyen

Company: Google

September 14, 2020