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Videos

THE OMNICHANNEL EXPERIENCE

PepsiCo's omnichannel study redefines shopper insights by linking purchasing missions with specific channels across LATAM. This approach reveals the nuanced role of each channel in consumer journeys, enabling precise in-store strategies that meet...

Catalogue: LATAM 2025
Author:
Companies: PepsiCo, Mega Research
April 23, 2025
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Citation

(2025a, April 23). THE OMNICHANNEL EXPERIENCE. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/the-omnichannel-experience-12766


Videos

THE 'X' OF XCARET

Through a semiotic and ethnographic study, Grupo Xcaret transforms the letter "X" into a narrative that embodies Mexican heritage while modernizing its brand image. This exploration links Xcaret's symbolic power with its diverse offerings,...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). THE 'X' OF XCARET . ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/the-x-of-xcaret-


Videos

DOES INCLUSIVITY SELL?

Unilever and Gentedemente explore inclusivity?s financial impact, analyzing if diverse representation can drive brand loyalty and profitability. This study examines how purpose-driven connections in branding resonate with LATAM?s varied demographics...

Catalogue: LATAM 2025
Author:
Companies: Gentedemente, Unilever
April 23, 2025
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Citation

(2025a, April 23). DOES INCLUSIVITY SELL?. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/does-inclusivity-sell--12769


Videos

TRANSFORMING INNOVATION IN LATAM

Ipsos combines AI and human insights to drive LATAM innovation, creating a balanced framework that uses predictive modeling alongside real-time analysis. This approach enables brands to accelerate growth and make informed, strategic decisions that...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). TRANSFORMING INNOVATION IN LATAM . ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/transforming-innovation-in-latam-


Videos

UNLOCKING CONSUMER BEHAVIOR IN LATAM

Coca-Cola?s Path-to-Purchase tool decodes LATAM consumer rituals across channels, revealing deeper motivations beyond transactional data. This omnichannel approach enables Coca-Cola to adapt brand strategies for stronger engagement and align more...

Catalogue: LATAM 2025
Author:
Company: The Coca-Cola Company
April 23, 2025
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Citation

(2025a, April 23). UNLOCKING CONSUMER BEHAVIOR IN LATAM. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-behavior-in-latam


Videos

NEURO - AI 2.0 UNIVLOCAL

Catalogue: LATAM 2025
Author:
Company: MindMetriks
April 23, 2025
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Citation

(2025a, April 23). NEURO - AI 2.0 UNIVLOCAL. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/neuro---ai-2-0-univlocal


Videos
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Citation

Marquis and Cilley (2025a, April 23). FOOD TRENDS: IMPACT OF THE LABELING LAW. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/food-trends-impact-of-the-labeling-law


Videos

LET'S CLICK TAKEAWAYS

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). LET'S CLICK TAKEAWAYS. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/let-s-click-takeaways


Research papers

INSIGHTS DRIVING SUSTAINABLE CHANGE

Join us for a special live recording of Talking Insights, featuring Brennda and Leila, winners of the RGT Prize and participants in ESOMAR?s Climate Community Circles. Their project, HidroRed: Tejiendo redes por el agua, explores the water access...

Catalogue: LATAM 2025
Author:
April 23, 2025
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Citation

(2025a, April 23). INSIGHTS DRIVING SUSTAINABLE CHANGE. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/insights-driving-sustainable-change