Catalogue: "ICC/ESOMAR Symposium 1984: International Marketing Research "

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Research papers

How can we relate European standards to research in the Middle East?

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Company: MEMRB
Date: June 15, 1984
Author: George V. Vassiliou

Research papers

Highly developed research in less developed countries

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: David N. Aldridge

Research papers

Getting it done

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Mary Goodyear

Research papers

Character of market research

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Uolevi Lehtinen

Research papers

Centralised multi-national research in the travel industry

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Peter B. Hodgson

Research papers

Assessing worldwide market potential through on-line data banks

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Company: Nielsen
Date: June 15, 1984
Author: Jacques Chahine

Research papers

A United States perspective on the status and future of international marketing research

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Eileen A. Kelly

Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Authors: Roy Haworth, Margaret Holmes

Research papers

A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1984
Author: Nick H. Sparrow