Resources Library by ANA

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

October 1, 2024

Decoding the Dark Web

The ?dark web? is now the starting point of many ideas and movements that aren?t comfortable existing in view of mainstream culture. It?s hidden and detached, challenging and closed, hostile and acutely uncomfortable; it?s not a source of insight...

Catalogue:

Authors: Paul Labagnara, Katie Lucas

October 1, 2024

From Conversations to Conversion

Xtra engagementIntelligent and personalised conversations, facilitated through a modern and interactive survey format, significantly enhanced the engagement of Xbox gamers in this research. By creating a natural conversational and inviting...

Catalogue: Congress 2024

Authors: Kathy Cheng, Romani Patel

October 1, 2024

Dynata RISE Award

Catalogue: Congress 2024

Authors: Nancy Brigham, Stefan Boom

Company: Dynata

October 1, 2024

The Winged Goddess of Victory

In writing this paper, we were challenged to start it with a clear statement of purpose. What was the business issue being solved, and as a result of this work, what impact did the project deliver? So, right from the start, we faced a problem. There...

Catalogue: Congress 2024

Authors: Melanie Castro-Kelly, Kristin Hickey

October 1, 2024

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024

Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless

October 1, 2024

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024

Author: Ritanbara Mundrey

October 1, 2024

ESOMAR Foundation

Catalogue: Congress 2024

Author:

October 1, 2024

Man vs. Machine

Catalogue: Congress 2024

Author: Scott Worthge

Company: Quest Mindshare

October 1, 2024