The Art of Simplicity is a Puzzle of Complexity

Date of publication: October 1, 2024

Catalogue: Congress 2024

Abstract:

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and precision. It also has good learnings in terms of how to manage layers of stakeholders and how to galvanise and keep reigned in a disparate group with energy and enthusiasm, ensuring an eye on the end goal.

Ritanbara Mundrey

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