Resources Library by ANA

The Internet of Things will make the connected life a reality

In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Chris Riquier, Matthew Smith

Company: KANTAR TNS Malaysia

June 15, 2015

The data party has just begun (Spanish)

Despite the large efforts done by today's companies, keeping customers’ information organised is becoming harder. Different brands, departments and promotions have the potential to create new valuable information.?The effort required to...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Natalia Gitelman, Enric Cid, Cecilia Mastrini

Companies: DatosClaros - Octubre Research SA, Netquest

June 15, 2015

Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha

Companies: Netquest, KANTAR TNS Malaysia

June 15, 2015

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Elina Halonen

June 15, 2015

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations

Authors: Andrew Consky, Steve Payne, Vicki Draper

June 15, 2015

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations

Authors: Doerte Toellner, Helen King, Christoph Welter

Company: Point-Blank International GmbH

June 15, 2015

Addressing the missing link for enhanced customer experience

The presentation outlines how customer experience programmes for telecom operators can be enhanced with the integration of passive data, capturing actual consumer behaviours in this case collected from smartphone devices, which can then in turn be...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Gareth Deere, Muhammad Masood Ali Khan

Company: Ipsos MRBI

June 15, 2015

All aboard! We are in this together

We’ll be sharing the key revelations from the researching a career project – which has gathered a global industry opinion on careers in our industry. We’ll not only be sharing the key learnings but more importantly we’ll be...

Catalogue: Congress 2015: Revelations

Authors: Caroline Bates, Chris Wallbridge, Emily Kettle, Liz Norman, Kristin Luck, Matt Taylor

June 15, 2015

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations

Authors: Preriit Souda, Will Goodhand, Tom Costley

Company: KANTAR TNS Malaysia

June 15, 2015