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Impact with a twist...or the winded path from insight to action

Date of publication: June 15, 2015

Catalogue: Congress 2015: Revelations

Company:

Authors: Doerte Toellner, Helen King, Christoph Welter

Abstract:

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government. In our story, we will dismantle the concept of impact through research as a simple A leads to B mechanism. Organisations are complex organisms and as researchers we need to embed our work more organically if our goal is to make a difference.

Doerte Toellner

Author

This is a long description of some author details.

Helen King

Author

This is a long description of some author details.

Christoph Welter

Author

This is a long description of some author details.

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Citation

Toellner, King and Welter (2015a, June 15). Impact with a twist...or the winded path from insight to action . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/impact-with-a-twist-or-the-winded-path-from-insight-to-action-