Resources Library by ANA

Unveiling the Power of Synergy in Innovation

Since late 2022, generative AI (GenAI) has emerged as a game-changer in the insights and innovation landscape, promising more than just efficiency gains. Ricola and Human8 conducted an experiment to delve into GenAI's practical application in...

Catalogue: Congress 2024

Authors: Annelies Verhaeghe, Thomas Troch, Elise Misse, Patricia Van der Hart

Companies: Ricola, Human8

January 1, 1970

Empathy or Emptiness

In the rapidly evolving narrative of our age, artificial intelligence (AI) has taken centre stage, weaving its influence into every facet of conversation, from the boardroom to the water cooler. The sheer velocity of innovation in this space is...

Catalogue: Congress 2024

Authors: Ajay Bangia, Rollo McIntyre, Jim Legg

Company: IPSOS

January 1, 1970

Semantic Frontiers

This paper outlines a novel trend analysis approach developed through a collaboration between Ipsos, Puratos and Professor Laurent Vuillon. Our primary objective is to transform fancy trends into clear, practical and valuable business actions,...

Catalogue: Congress 2024

Authors: Benjamin Bado, Benoit Hubert, Laurent Vuillon

Companies: Puratos, IPSOS, University of Savoie Mont Blanc

January 1, 1970

Opening Keynote Jeremy Gutsche

Catalogue: Congress 2022: 75th Anniversary

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January 1, 1970

The Sounds of Social Media

As consumers and brands increasingly turn to social, sound plays a pivotal role in helping communications capture attention and evoke emotion. From sonic logos to designed on-brand soundtracks, brands can utilise a range of audio elements to gain a...

Catalogue: Congress 2026

Authors: Aaron Reid, Jeremiah Messer, Joel Beckerman

Company: Sentient Decision Science

January 1, 1970

From Rigour to Relevance

Have you bought anything online recently? Of course you have. Online shopping has transformed the way we purchase everything ? from phone plans and music subscriptions to flights and holidays to cars and coffee machines. While online shopping offers...

Catalogue: Congress 2026

Authors: Cara Wee, Alice Martin, Ines Clave

January 1, 1970

From Exposing Greenwashing to Shaping Tomorrow?s Solutions

Two powerful talks, one urgent theme. Discover how AI is uncovering the hidden playbook of fossil fuel greenwashing and how consumer insights are driving the rise of refurbished products. 

Catalogue: Congress 2025

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Company: ESOMAR

January 1, 1970

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January 1, 1970

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January 1, 1970