In this presentation you will learn how to use internet data and machine learning to derive actionable insight into employee health and wellness, with tangible outcomes and best in class practice when it comes to the ?new normal? of working health.For this webinar, Quilt.AI is joined by special guest Steve Stine who is CEO / Board Advisor for Korn Ferry, an organisational consultancy unlocking the potential of organisations through people.
Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how to:Create analysis plansUse data reduction techniques to distill the dataStructure findings into pyramidsOptimally organize the narrative of the presentationPropel the story forward when presenting
Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make accurate predictions about future consumer behaviours and preferences.This session, tailored for heads of insights, strategists, heads of marketing and innovation, will unfold the journey that Nextatlas and Mondelez teams did to make an already successful and unique platform such as Nextatlas even more relevant and essential for its business clients.In the session you will be able to:Understand how can your business benefit from foresight as scienceWhat are the key metrics essential to make precise predictionsWhat makes Nextatlas technology unique and relevant for brandsHow Nextatlas data can be integrated into your digital infrastructure and accessible to your organisations.During the sessions, there will be plenty of time for questions and to see examples of how Nextatlas technology has been applied in different industries.
In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept development and a more robust, yet efficient way to generate new ideas. The presentation is also co-hosted by Clodagh Forde of The Coca Cola Company.
Why only survey when you can also leverage online reviews? Online reviews, for example from Amazon, Google Maps or Apple Play Store, can be a great complementary source of customer feedback to get a more complete picture of what your customers think about your product or service. Moreover, this external data source enables you to benchmark yourself against your competitors, providing a holistic picture of the market.In this webinar, you will:Learn how the German retailer Tegut leverages Google Map Reviews to understand what customers think about their in-store experienceGet hands-on guidance on how to obtain online reviews for your product and competitorsHear best-practices on how to analyze open-ended reviews and how to combine the results with NPS surveysLearn how to deal with multi-lingual reviewsUnderstand caveats when working with online reviews such as how to detect trolls
How connected data can unlock contextual understanding of your brand?s target audiences.Your audience is leaving vast amounts of data in its wake, but it is often fragmented and inaccessible due to various regulations, trends and challenges in the MarTech landscape. How can you connect it all together - in a scalable, repeatable and compliant way - for greater understanding and better decision making? You need the right infrastructure and technology to future-proof your approach to holistic consumer insights.In this webinar:Uncover what connected data means now and for the future of consumer intelligenceWalk through new and existing marketplace trends that are creating challenges for connecting the data dotsExplore use cases of companies that are connecting data for ad measurement, survey data enrichment, audience segmentation and moreUncover practical ways to connect data for greater understanding in today?s complex consumer landscape
In this presentation you will learn how to use AI to deep dive into niche cohorts such as the sporting aficionado. Attendees will learn some of the attitudes, needs, behaviours and concerns that drive certain groups, with real-world case studies from some of the worlds largest sporting franchises to bring this to life. Key highlights include;Using internet research to penetrate difficult-to-reach cohortsApplying AI to speed up the insight generation processLeveraging machine learning to move from insight through to tangible actionables across sectors
Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.Markets keep changing, competitors multiplying, and new innovations can become obsolete in the wink of an eye. To adapt, companies must encourage insightful problem-solving, bringing actionable learnings to the business more quickly. This means insights teams have to do more with less. Research processes need to be streamlined and improved across organizations, to deliver answers to questions at the speed of the business.In this joint session between Zappi and Market Logic, we?ll learn how technology helps insights teams and organizations to overcome this challenge. Zappi, the leading ad & innovation testing platform, and Market Logic, the leading insights platform for scaling insights-driven decisions, will discuss integrating research processes and modern research methodologies with best-practice knowledge management capabilities. This includes tips & tricks from their experience working with the world?s best brands.Key takeaways: How to boost research productivity by digitizing manual processes so your team can focus on improving outcomesSupport the business by democratizing data, socializing ideas and making decisions a collaborative processStrengthen your knowledge asset by updating it with intuitive, ready-to-use insightsHelp your teams to find more answers, meaning less admin and more time-solving problems
Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on consumers minds. This session is recommended for any insights and marketing professionals. Key highlights include;Key movements in the EV categoryUnderlying drivers / concerns when it comes to considerationApplying internet insight to understand consumer insight (across sector)How to use AI to derive insight in brand communications analysis
Online qual continues to demonstrate great versatility and now more than ever, researchers have the freedom to consider whether in-person or online will be best for the project at hand. Online environments lend themselves to many unique advantages including flexibility and speed to market, cost efficiencies and the ability to maximize participant reach. Above and beyond these advantages, a significant element that researchers should consider is the environment in which online research can create and how it can be leveraged to enable participants to open up more and ultimately share greater insights into a wide variety of topics, including those sensitive in nature. In this upcoming session, Laura Pulito, VP of Research Services at Recollective, will share her expertise when it comes to the idea of this type of environment and the role it plays in qualitative research to showcase how researchers can build trust with their participants and create a safe space to share. Topics we?ll cover include: Understanding the current qual landscape and the accelerated shift to online researchConsiderations for researchers on how to be more intentional with their approaches and methodologiesDiscover the importance of building trust with participants and how to do soActionable tips to creating a comfortable online research environment
The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data warehouses but are struggling to synthesize it all into actionable insights.Join secondary research expert Paul Hunter to explore the latest developments in this rapidly evolving sub-field of market research. Topics will include:The Secondary Data Landscape: An overview of the secondary data resources available today, from ?old-school? syndicated sources to ?new wave? digital data repositoriesSecondary + Primary: How to combine insights from secondary research and primary research to ?triangulate on the truth? -- so that the whole is greater than the sum of its partsEthical Issues in Secondary Research: Learn the latest about privacy and other ethical considerations, including details on what laws like GDPR (Europe - EU) and CCPA (and several other states beyond California) mean for market researchers
A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an effective relationship between knowledge experts and decision makers. The result: relevant insights from research & data being applied in every business decision. Despite there being an abundance of information available to business managers, more often than not they take decisions based on intuition or gut feeling, due to lack of time or skills to process relevant information. This means valuable insights from research & data fail to steer the decisions they were created for.In this session, we?ll learn how we can overcome this challenge by using software as an enabler, with essential insights capabilities. This way research, insights & intelligence teams can scale their research & analysis skills across the organization, engaging the business to always make better, insights-driven decisions.Key takeaways:The essential insights capabilities required for insights-driven decisions at scaleHow technology can build an effective relationship between knowledge experts and the businessExamples from leading brands on how they make insights-driven decisions a reality